Year 12 – Digital Media

Head of Subject: Mr S Birmingham

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Intended Outcomes

Students will develop their understanding of how the media influences society via advertisement whilst understanding how media organizations develop products to suit their targeted demographic. 

  • Course Implementation (Single)

    Unit 20 – Advertising media 

     

     

    Students will analyse existing advertising campaigns which have impacted upon society both negatively and positively, whilst also planning, creating and evaluating their own campaign for a local coffee company Students will be assessed against the marking grids provided by the examination board, OCR.  

    Unit 2 – Pre-Production 

    Students will combine their learning from the planning element of Unit 20, and develop their knowledge of pre-production documentation which the media industry undertake Students will complete questions taken from previous examination which are then internally marked as well has completing Socrative quizzes based on prior learning.  

    Unit 3 – Creating a media product 

    As part of their media product design, students will create a front cover and double page spread based on a Bewdley brief, which will recap on their learning from demographic requirements as well as pre-production documentation. Students will be assessed against the marking grids provided by the examination board, OCR. 

     

  • Course Implementation (Double)

    Unit 4 Interactive Products

     

     

    Within this unit, students will investigate the properties of a successful webpage before embarking in creating their own based on a written brief. This will encompass a variety of planning concepts including publishing their website for their chosen target audience. As the unit is internally assessed, students will be provided the assessment grid and brief written by the examination board – OCR.

    Unit 15 Audio Visual Promos 

    Continuing on from their learning in Unit 20, students will focus on how film trailers are used to create audience pleasure, with a primary focus on the horror genre. This is before students create their very own trailer for the above genre. As the unit is internally assessed, students will be provided the assessment grid and brief written by the examination board – OCR. Feedback will be provided verbally to support the development of their work, alongside peer assessment.  

    Unit 8 Photography 

    Students will have an opportunity to create their own digital portfolio based in Bewdley, whilst also enhancing the image manipulation skills using Affinity Photo. Students will understand how photography is an important part of the media industry and will study famous examples to support their learning. As the unit is internally assessed, students will be provided the assessment grid and brief written by the examination board – OCR.

Learning Impact

All modules throughout both years 12 & 13 have linked assessment meaning learning is ever-evolving and students have plenty of opportunity to develop their understanding, knowledge and skills. This will be report via traditional methods of assessments and trial exams.  

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