How to Make a Business Effective
Students will be learning about how entrepreneurs can start their own business through differing ownership structure types, the importance of the marketing mix, significance of location and creating their own business plans. There will be an end of unit test where they will have numerous case studies to analyse then answer a series of exam style questions as well as a series of multiple-choice questions to answer.
External Influences on Business
Students will have the opportunity to learn about how external influences can affect business activities and decisions through legislation changes, the economy, technological updates and stakeholder conflicts. There will also be an end of unit test where they will have numerous case studies to analyse then answer a series of exam style questions. Students will also be given an opportunity to answer a bank of multiple-choice questions on the topic of external influences on business.
Growing a Business
Students will be taught the methods of how small business grow into larger corporations and how this affects their overall aims, objectives and also the environmental/ethical implications this may have as they globalise into a multinational corporation. There will be an end of unit test where pupils will have numerous case studies to analyse then answer a series of exam style questions. Students will also have the opportunity to answer a series of multiple-choice questions from the whole chapter of growing a business.
Making Marketing Decisions
Students will be taught the four p’s (price, promotion, product, place) of the marketing mix and how important of a role this plays in the success of a firm and their interdependence to ensure business growth/survival. There will be an end of unit test where they will have numerous case studies to analyse then answer a series of exam style questions. Students will also be given an opportunity to answer a series of multiple-choice questions all related to the topic of the marketing mix.