Year 13 – Digital Media

A continuous development of knowledge of the media industry through means of both internal and external assessment, which mainly focuses on analysing media products, measuring the impact of media and writing critical opinion pieces for a targeted demographic.

Unit 1 – Media Audiences

Students will focus on cases studies which look at how media portrays, represents and stereotypes people, categories and groups, whilst also investigating how media conglomerates control the messages we see and hear. Digital Media students will use their knowledge from previous units to develop their knowledge based on using current media examples to support their learning, which in-turn will enable their exam answers to be logical and accurate.

Students will be continually assessed via Socratvie questions and written answers via past paper questions.

Unit 7 – Journalism

Students will develop their writing skills by producing a lengthy article on a topic of their choice following a breakdown of the construction of a variety of opinion pieces from various news sources, not just the print media.

Unit 9 – Comic Books

Students will have an opportunity to look at different cultures from around the world and how comic books alter their overall style to cater for the needs of their target audiences. Students will then plan and create their own comic book, with their own style, to promote a message regarding global issues.

As the unit is internally assessed, students will be provided the assessment grid and brief written by the examination board – OCR

Unit 10 – Animation

Students will use their knowledge from Unit 9 Comic Books to create an animation. They will revisit how cultural identity reflects their demographics needs as well and understand how this then impacts society.

As the unit is internally assessed, students will be provided the assessment grid and brief provided by the examination board – OCR. Feedback will be provided verbally to support the development of their work, alongside peer assessment.

Unit 6 – Social Media

In their final unit, students will look how media and business use social media to appeal to differing audiences. Students will understand how different platforms cater for different demographics, whilst also understand how organisation use data to improve future engagement.

The unit is externally assessed therefore practice papers provided by OCR and written in-house will be the primary focus for assessment within this unit.